Further details
In order to realize a society where all can enjoy a vibrant and healthy life, it is important to solve the following social issues. We are looking for business ideas with social impact that will contribute to solving these issues!
| Societal Issues | Subtheme Description | Clues to Solutions |
|---|---|---|
| ①Increased and emerging health risks for women | ●The health risks specific to women are increasing, partly due to changes in the social structure, including women’s entry into the workforce. ●In order to create a society where women can be healthy and active while balancing childcare and careers, it is important to create an environment where women’s health risks can be detected early, treated, and addressed. | ●Support for medical checkups and consultations, mental health support, childcare support, infertility treatment support, career support |
| ②Increased medical costs due to lifestyle-related diseases, and increased nursing care benefit costs due to aging population | ●Diseases caused by lifestyle-related habits (lifestyle-related diseases) currently account for approximately 60% of all deaths and 30% of all medical care costs in Japan. The rapid aging of the population is also increasing the cost of long-term care benefits. ●The key to improving lifestyle and preventing nursing care is to appeal to the intrinsic incentive of motivation and pleasure felt by the individual, and it is important to search for new approaches to behavioral change, including multifaceted perspectives such as behavioral economics (nudge theory) and marketing. Furthermore, a new perspective is to create an environment in which simply living a normal life can lead to improvement and prevention. | ●New approaches to behavioral change (e.g., utilization of multifaceted perspectives such as behavioral economics and marketing), ●Technology to promote behavioral change in health behavior and food/drinking behavior selection (e.g., point allocation for health checkups/examinations, support services for exercise, support tools for quitting alcohol and smoking, support services for purchasing food suited to one’s health status, etc.), ●Housing and environmental improvements that lead to lifestyle improvement and care prevention behaviors in daily life. |
| ③Increase in the number of people with impaired mental health | ●The number of patients seeking medical care due to mental illness has been on the rise in recent years, due in part to lifestyle changes caused by the COVID-19 pandemic. ●It is important to take measures against reduced productivity (presenteeism), leave of absence and turnover due to health problems, including mental health problems, mental health care for children and young people, and measures against the isolation of the elderly. | ●Measures against presenteeism, leave of absence, and turnover of workers ●Mental health care and community building for all generations |
| ④Inadequate and unequal access to health care | ●Medical resources are unevenly distributed between urban and rural areas in greater proportion to population, and the aging of the population has increased the workload of physicians in dealing with outpatient and inpatient admissions of chronically ill patients. ●It is important to distribute resources and utilize resources efficiently through online medical care and knowledge sharing among physicians through digitization of medical care. | ●Widespread use of online medical services and knowledge sharing among physicians through digitization of medical care |