ICF-BAP2023 is working with the Mitsubishi Research Institute to solicit ideas, technologies, and business models that will create large societal impacts
If you wish to apply for the [Support for co-creation and societal implementation with MRI] option during BAP, please select [Theme of particular interest for co-creation with MRI] as your answer for the [Motivation for applying to this program] section within the Application Form
Creating Value Chains as a Company that Resolves Societal Issues
MRI is working to create an ideal futute society by tackling societal issues at their inception and linking solutions and innovations to our four core business functions: A) Reseach and Proposals, B) Policy and Business Planning, C) Systems, Business Design, and Demonstration, and D) Societal Implementation
※VCP Management: Management that emphasizes value chains (and the Value Creation Process) as part of resolving societal issues
Current MRI areas of expertise and project application
※For the co-creation project showcase of each type of partner searching, please refer to the co-creation case studies on our official website
Healthcare
Healthcare VCP Manager
Akira Enomoto
Let’s all work together to create a healthy future for everyone.
1 | Customer Proposal | Project Name: Improvement of Care Productivity Brief Description: Exploring technologies that will lead to improved caregiving productivity, business efficiencies, and systematic benefits Previous and Current Projects: ◇ Measuring the effectiveness of previous efforts to improve productivity through nursing care robotics (external site) [Link] ◇ Evaluating a package introduction model of nursing care robot initiatives (external site) [Link] Ideal Start-up Partner Qualities: ◇ Work with a wide range of solutions and technologies, such as through advances in robotics, that can increase productivity by evaluating realistic and actual conditions of nursing care sites |
2 | New Business | Business Name: Health Management Policy Packaging Brief Description: Providing services and solutions that contribute to understanding and visualizing employee health (both physical and mental), encouraging healthy lifestyle changes, maintaining and improving general welfare, and measuring the effectiveness of implemented policy Previous and Current Projects:Under development Ideal Start-up Partner Qualities: ◇ Provide services and solutions to monitor health (physical and mental) and identify signs of deterioration as early as possible ◇ Provide services and solutions that prompt behavior and lifestyle changes in responses to signs of deterioration ◇ Provide services and solutions that contribute to the maintenance and improvement of physical or mental health ◇ Provide services and solutions that enable quantitative measurement of efforts to maintain and improve physical or mental health |
Food and Agriculture
Food and Agriculture VCP Manager
Kimio Inagaki
For the sake of our children, let’s work together to revamp the food and agriculture sectors in Japan and around the world!
3 Collaborative Research Concept Name: Promoting regional agricultural land accumulation
Brief Description:
Improving the feasibility of the People and Farmland Plan and using
regional planning policies to promote the concentration of farmland
and increase agricultural productivity
Previous and Current Projects:
◇ Preventing the Predicted Halving of Agricultural Production by
2050 | Special Report 2 | Mitsubishi Research Institute (MRI site)
[Link]
Ideal Start-up Partner Qualities:
◇ Develop systems and applications to enchance collection,
visualization, and use of agricultural data (e.g., satellite
information,planting information)
◇ Propose services and business models that promote agricultural
land accumulation 4 Customer Proposal Project Name: Digitalization of operations of agricultural, forestry,
and fishery producers and business associations
Brief Description:
Promoting the digitalization of agriculture, forestry, and fishery
businesses to increase operational efficiency and improve their
provided value
Previous and Current Projects:
◇ Preventing the Predicted Halving of Agricultural Production by
2050 | Special Report 2 | Mitsubishi Research Institute (MRI site)
[Link]
◇ Continuous Delivery is Essential for Food Security | Special
Report 3 | Mitsubishi Research Institute (MRI site) [Link]
◇ Approaches to the Usage of Unutilized FIsh: Conclusions Drawn
from Food Service Demonstrations | Mitsubishi Research
Institute (MRI site) [Link]
Ideal Start-up Partner Qualities:
◇ Develop systems and applications that can be utilized by
agriculture, forestry, and fishery businesses
◇ Propose services and business models that improve the
productivity and value of agriculture, forestry, and fishery
businesses
◇ Create service and business ideas that streamline wholesale
market transactions for agriculture, forestry, and fishery
businesses 5 New Business Business Name: Reduction of environmental impact of food and
agricultural production
Brief Description:
Minimizing the environmental impact of agricultural production
through efforts such as reducing methane in rice paddies and
livestock farms and the resource recycling of agricultural and food
wastes
Previous and Current Projects:
◇ World Leaders in Reducing Food-Derived Greenhouse Gases |
Special Report 4 | Mitsubishi Research Institute (MRI site) [Link]
◇ What is the Purpose of Promoting Food Technology? Future
Prospects of FoodTech as Climate Change Mitigation Measure
Vol. 1 | Mitsubishi Research Institute (MRI site) [Link]
Ideal Start-up Partner Qualities:
◇ Develop new technologies to reduce rice paddy and livestock
methane
◇ Develop new technologies and business models to improve
recycling of agricultural and food wastes
Food and Agriculture VCP Manager
Kimio Inagaki
For the sake of our children, let’s work together to revamp the food and agriculture sectors in Japan and around the world!
3 | Collaborative Research | Concept Name: Promoting regional agricultural land accumulation Brief Description: Improving the feasibility of the People and Farmland Plan and using regional planning policies to promote the concentration of farmland and increase agricultural productivity Previous and Current Projects: ◇ Preventing the Predicted Halving of Agricultural Production by 2050 | Special Report 2 | Mitsubishi Research Institute (MRI site) [Link] Ideal Start-up Partner Qualities: ◇ Develop systems and applications to enchance collection, visualization, and use of agricultural data (e.g., satellite information,planting information) ◇ Propose services and business models that promote agricultural land accumulation |
4 | Customer Proposal | Project Name: Digitalization of operations of agricultural, forestry, and fishery producers and business associations Brief Description: Promoting the digitalization of agriculture, forestry, and fishery businesses to increase operational efficiency and improve their provided value Previous and Current Projects: ◇ Preventing the Predicted Halving of Agricultural Production by 2050 | Special Report 2 | Mitsubishi Research Institute (MRI site) [Link] ◇ Continuous Delivery is Essential for Food Security | Special Report 3 | Mitsubishi Research Institute (MRI site) [Link] ◇ Approaches to the Usage of Unutilized FIsh: Conclusions Drawn from Food Service Demonstrations | Mitsubishi Research Institute (MRI site) [Link] Ideal Start-up Partner Qualities: ◇ Develop systems and applications that can be utilized by agriculture, forestry, and fishery businesses ◇ Propose services and business models that improve the productivity and value of agriculture, forestry, and fishery businesses ◇ Create service and business ideas that streamline wholesale market transactions for agriculture, forestry, and fishery businesses |
5 | New Business | Business Name: Reduction of environmental impact of food and agricultural production Brief Description: Minimizing the environmental impact of agricultural production through efforts such as reducing methane in rice paddies and livestock farms and the resource recycling of agricultural and food wastes Previous and Current Projects: ◇ World Leaders in Reducing Food-Derived Greenhouse Gases | Special Report 4 | Mitsubishi Research Institute (MRI site) [Link] ◇ What is the Purpose of Promoting Food Technology? Future Prospects of FoodTech as Climate Change Mitigation Measure Vol. 1 | Mitsubishi Research Institute (MRI site) [Link] Ideal Start-up Partner Qualities: ◇ Develop new technologies to reduce rice paddy and livestock methane ◇ Develop new technologies and business models to improve recycling of agricultural and food wastes |
Energy
Energy VCP Manager
Hiroyuki Sasada
Let’s build a society where renewable energies are used everywhere!
6 New Business Business Name: Measures to improve performance of energy-related
facilities
Brief Description:
Providing a mechanism to predict in advance the decline in
performance of energy-related facilities in order to optimize the
development of renewable energy and electric power facilities
Previous and Current Projects:
◇ MPX Corporation corporate website (external site) [Link]
◇ MERSOL (mersol-web.jp)
Ideal Start-up Partner Qualities:
◇ Provide services and solutions that can predict the decline in
performance of renewable energies such as solar power generation
◇ Provide services and solutions that enable the prediction of
failures and general deterioration of power facilities
◇ Provide services and solutions that can diagnose the remaining
life of energy storage batteries
Energy VCP Manager
Hiroyuki Sasada
Let’s build a society where renewable energies are used everywhere!
6 | New Business | Business Name: Measures to improve performance of energy-related facilities Brief Description: Providing a mechanism to predict in advance the decline in performance of energy-related facilities in order to optimize the development of renewable energy and electric power facilities Previous and Current Projects: ◇ MPX Corporation corporate website (external site) [Link] ◇ MERSOL (mersol-web.jp) Ideal Start-up Partner Qualities: ◇ Provide services and solutions that can predict the decline in performance of renewable energies such as solar power generation ◇ Provide services and solutions that enable the prediction of failures and general deterioration of power facilities ◇ Provide services and solutions that can diagnose the remaining life of energy storage batteries |
Urban Mobility
Urban Mobility VCP Manager
Hirotaka Higuchi
Let’s work hard to resolve local issues through social business!
7 Customer Proposal Project Name: Building a sustainable, compact, smart city
Brief Description:
Promoting efficient and sustainable urban development through the
orderly reduction of urban sprawl, the creation of city industry and
employment, and the improvement of general wellbeing
Previous and Current Projects:
◇ Toyama City is Becoming a Compact City (external site) [Link]
Ideal Start-up Partner Qualities:
◇ Provide services and solutions that contribute to civic engagement
and community building
◇ Provide services and solutions that contribute to digital
infrastructure and data utilization
◇ Provide services and solutions that contribute to fulfilling the
last-one-mile of human movement and logistics
◇ Improve regional development services using systems like ICT
(education, reskilling, industry, employment, etc.)
◇ Improve mobility services and support community activities using
systems like ICT 8 Customer Proposal Project Name: Resolving societal issues with a rapidly aging population
Brief Description:
Providing solutions and preparing for the rapid aging of Japan’s
population and the aging rural communities
Previous and Current Projects:
◇ About the Super City Concept (kawachinagano.lg.jp)
(external site)
Ideal Start-up Partner Qualities:
◇ Provide services and solutions that contribute to digital
infrastructure and data utilization (especially in combating the
so-called “digital divide” and in clarifying the current and future
needs of the elderly)
◇ Assess the physical and cognitive functions of the elderly, provide
services and solutions related to nursing care, and contribute to the
prevention of dementia and other serious illnesses
◇ Provide services and solutions that contribute to fulfilling the
last-one-mile of human movement and logistics
◇ Improve mobility services and support community activities using
systems like ICT 9 New Business Business Name: Services to solve regional issues utilizing Region Ring
Brief Description:
Creating a local currency service that aims to revitalize communities by
incentivizing indiviudal behavioral change by issuing tourism-focused
local currencies, granting visitors spendable “points”, and providing
welfare service vouchers
Previous and Current Projects:
◇ Region Ring®, a Regional Digital Currency Service (mri.co.jp)
Ideal Start-up Partner Qualities:
◇ Provide services to promote behavioral change among regional
residents, to repopularize local businesses using point systems, and
to implement regional digital currencies
Urban Mobility VCP Manager
Hirotaka Higuchi
Let’s work hard to resolve local issues through social business!
7 | Customer Proposal | Project Name: Building a sustainable, compact, smart city Brief Description: Promoting efficient and sustainable urban development through the orderly reduction of urban sprawl, the creation of city industry and employment, and the improvement of general wellbeing Previous and Current Projects: ◇ Toyama City is Becoming a Compact City (external site) [Link] Ideal Start-up Partner Qualities: ◇ Provide services and solutions that contribute to civic engagement and community building ◇ Provide services and solutions that contribute to digital infrastructure and data utilization ◇ Provide services and solutions that contribute to fulfilling the last-one-mile of human movement and logistics ◇ Improve regional development services using systems like ICT (education, reskilling, industry, employment, etc.) ◇ Improve mobility services and support community activities using systems like ICT |
8 | Customer Proposal | Project Name: Resolving societal issues with a rapidly aging population Brief Description: Providing solutions and preparing for the rapid aging of Japan’s population and the aging rural communities Previous and Current Projects: ◇ About the Super City Concept (kawachinagano.lg.jp) (external site) Ideal Start-up Partner Qualities: ◇ Provide services and solutions that contribute to digital infrastructure and data utilization (especially in combating the so-called “digital divide” and in clarifying the current and future needs of the elderly) ◇ Assess the physical and cognitive functions of the elderly, provide services and solutions related to nursing care, and contribute to the prevention of dementia and other serious illnesses ◇ Provide services and solutions that contribute to fulfilling the last-one-mile of human movement and logistics ◇ Improve mobility services and support community activities using systems like ICT |
9 | New Business | Business Name: Services to solve regional issues utilizing Region Ring Brief Description: Creating a local currency service that aims to revitalize communities by incentivizing indiviudal behavioral change by issuing tourism-focused local currencies, granting visitors spendable “points”, and providing welfare service vouchers Previous and Current Projects: ◇ Region Ring®, a Regional Digital Currency Service (mri.co.jp) Ideal Start-up Partner Qualities: ◇ Provide services to promote behavioral change among regional residents, to repopularize local businesses using point systems, and to implement regional digital currencies |
Resilience
Resilience VCP Manager
Hozuma Sekine
Let’s create a resilient society where everyone can live in peace!
10 Collaborative Research Concept Name: Realization of a “resilient society”
where citizens support one another
Brief Description:
Optimizing the allocation of public assistance resources by
promoting diisaster prevention activities that are suited to individual regions and cultures, utilizing MRI’s Personal Resilience Profile (PRP)
Previous and Current Projects:
◇ 100 Years After the Great Kanto Earthquake, We are Creating a
Resilient Society where All People Help Each Other(MRI)[Link]
Ideal Start-up Partner Qualities:
◇ Propose services effective for fulfilling the above-mentioned
goals, as well as brainstorm ideas for PRP utilization 11 Customer Proposal Project Name: Supporting residents and local governments in preparing
for natural disasters, during crisis, and in encouraging recovery
Brief Description:
Creating a Disaster Prevention DX for both administrative support and
resident support based on regional municipalities and geographic
characteristics
Previous and Current Projects:
◇ Disaster Prevention DX Public-Private Co-creation Council
(ppp-bosai-dx.jp) (external site)
◇ Preparing for Large-scale Disasters with Industrial Infrastructure
that Combats the “Triple Disaster” | Special Report 2 |Mitsubishi
Research Institute (MRI site) [Link]
Ideal Start-up Partner Qualities:
◇ Innovates services and solutions to improve self-supporting and
mutual-aid capabilities of regional residents and businesses 12 New Business Exploratory Business Name: Realization of phase-free disaster
prevention and mitigation solutions
Brief Description:
Creating services through the use of digital technology that provide
individuals and communities with the support and services they need
during non-critical times, immediately after a disaster occurs, and during
the recovery and reconstruction period
Previous and Current Projects:
◇ The Public-Private Co-creation of Disaster Prevention DX is
Formed | Topic 1 | Mitsubishi Research Institute (MRI site)
[Link])
◇ Disaster Prevention DX Public-Private Co-creation Council
(ppp-bosai-dx.jp) (external site)
Ideal Start-up Partner Qualities:
◇ Innovate services and solutions that can be utilized during peaceful
times but are also implemented with regard to natural disaster
prevention
Resilience VCP Manager
Hozuma Sekine
Let’s create a resilient society where everyone can live in peace!
10 | Collaborative Research | Concept Name: Realization of a “resilient society” where citizens support one another Brief Description: Optimizing the allocation of public assistance resources by promoting diisaster prevention activities that are suited to individual regions and cultures, utilizing MRI’s Personal Resilience Profile (PRP) Previous and Current Projects: ◇ 100 Years After the Great Kanto Earthquake, We are Creating a Resilient Society where All People Help Each Other(MRI)[Link] Ideal Start-up Partner Qualities: ◇ Propose services effective for fulfilling the above-mentioned goals, as well as brainstorm ideas for PRP utilization |
11 | Customer Proposal | Project Name: Supporting residents and local governments in preparing for natural disasters, during crisis, and in encouraging recovery Brief Description: Creating a Disaster Prevention DX for both administrative support and resident support based on regional municipalities and geographic characteristics Previous and Current Projects: ◇ Disaster Prevention DX Public-Private Co-creation Council (ppp-bosai-dx.jp) (external site) ◇ Preparing for Large-scale Disasters with Industrial Infrastructure that Combats the “Triple Disaster” | Special Report 2 |Mitsubishi Research Institute (MRI site) [Link] Ideal Start-up Partner Qualities: ◇ Innovates services and solutions to improve self-supporting and mutual-aid capabilities of regional residents and businesses |
12 | New Business | Exploratory Business Name: Realization of phase-free disaster prevention and mitigation solutions Brief Description: Creating services through the use of digital technology that provide individuals and communities with the support and services they need during non-critical times, immediately after a disaster occurs, and during the recovery and reconstruction period Previous and Current Projects: ◇ The Public-Private Co-creation of Disaster Prevention DX is Formed | Topic 1 | Mitsubishi Research Institute (MRI site) [Link]) ◇ Disaster Prevention DX Public-Private Co-creation Council (ppp-bosai-dx.jp) (external site) Ideal Start-up Partner Qualities: ◇ Innovate services and solutions that can be utilized during peaceful times but are also implemented with regard to natural disaster prevention |
Human Resources
Human Resources VCP Manager
Hiroyuki Ueda
Let’s work together to create a society where everyone can play an active role!
13 Customer Proposal Project Name: Supporting human resources consulting
Brief Description:
MRI is operating the Human Resource Management Consortium and is
providing consulting services to private companies in order to improve
their human capital management. MRI achieves this by conducting
quantitative analysis of each company’s issues rather than generalizing
solutions, including analyzing employee engagment and visualizing the
Asls-ToBe gap
Previous and Current Projects:
◇ Human Resource Management (mri.co.jp)
◇ Organizational and Human Resource Strategy Consulting |
Mitsubishi Research Institute (MRI site) [Link]
Ideal Start-up Partner Qualities:
◇ Create original services that contribute to the understanding,
evaluation, and analysis of coroporate human resource management
and the formulation and implementation of solution-focused
strategies (e.g., the 3P5F method of “three perspectives and five
common elements”) 14 New Business Business Name: Promoting FLAP implementation services
Brief Description:
Developing and providing services that support the effective and
efficient implementation of the FLAP cycle of recruitment (including
hiring new graduates and mid-career workers, encouraging
intra-company transfers,and internal corporate training) in order to
eliminate the gap between human resource supply and demand
Previous and Current Projects:
◇ FLAP Cycle: Data-Driven Human Resource Strategy for a
Post-COVID Society(MRI)[Link]
◇ Various Services Already Being Offered:PRaiO, crexta,
COCOPRO,JOBMINEs, FLAP Support for Athletes (AFP)| Human
Resources | Mitsubishi Research Institute (MRI site) [Link]
Ideal Start-up Partner Qualities:
◇ Provide services that will increase the value of the services and
business offerings linked with MRI 15 New Business Business Name: Providing AI functions in the field of HR
Brief Description:
MRI has developed HaRi, an AI engine specialized for the field of human
resources. Using this engine, MRI has developed PRaiO, crextra, and
COCOPRO to provide these services in multiple areas throughout Japan.
Previous and Current Projects:
◇ HaRi:
HaRi, an AI Engine that will Revolutionize Recruiting Efforts, has
been Developed and is Becoming an Ally of Companies and Students
| Mitsubishi Research Institute (MRI site) [Link]
◇ PRaiO、crexta、COCOPRO:
Capable HR Programs | Mitsubishi Research Institute (MRI site)
[Link]
Ideal Start-up Partner Qualities:
◇ Create original service ideas that contribute to resolving issues in
the field of human resources using HaRi
Human Resources VCP Manager
Hiroyuki Ueda
Let’s work together to create a society where everyone can play an active role!
13 | Customer Proposal | Project Name: Supporting human resources consulting Brief Description: MRI is operating the Human Resource Management Consortium and is providing consulting services to private companies in order to improve their human capital management. MRI achieves this by conducting quantitative analysis of each company’s issues rather than generalizing solutions, including analyzing employee engagment and visualizing the Asls-ToBe gap Previous and Current Projects: ◇ Human Resource Management (mri.co.jp) ◇ Organizational and Human Resource Strategy Consulting | Mitsubishi Research Institute (MRI site) [Link] Ideal Start-up Partner Qualities: ◇ Create original services that contribute to the understanding, evaluation, and analysis of coroporate human resource management and the formulation and implementation of solution-focused strategies (e.g., the 3P5F method of “three perspectives and five common elements”) |
14 | New Business | Business Name: Promoting FLAP implementation services Brief Description: Developing and providing services that support the effective and efficient implementation of the FLAP cycle of recruitment (including hiring new graduates and mid-career workers, encouraging intra-company transfers,and internal corporate training) in order to eliminate the gap between human resource supply and demand Previous and Current Projects: ◇ FLAP Cycle: Data-Driven Human Resource Strategy for a Post-COVID Society(MRI)[Link] ◇ Various Services Already Being Offered:PRaiO, crexta, COCOPRO,JOBMINEs, FLAP Support for Athletes (AFP)| Human Resources | Mitsubishi Research Institute (MRI site) [Link] Ideal Start-up Partner Qualities: ◇ Provide services that will increase the value of the services and business offerings linked with MRI |
15 | New Business | Business Name: Providing AI functions in the field of HR Brief Description: MRI has developed HaRi, an AI engine specialized for the field of human resources. Using this engine, MRI has developed PRaiO, crextra, and COCOPRO to provide these services in multiple areas throughout Japan. Previous and Current Projects: ◇ HaRi: HaRi, an AI Engine that will Revolutionize Recruiting Efforts, has been Developed and is Becoming an Ally of Companies and Students | Mitsubishi Research Institute (MRI site) [Link] ◇ PRaiO、crexta、COCOPRO: Capable HR Programs | Mitsubishi Research Institute (MRI site) [Link] Ideal Start-up Partner Qualities: ◇ Create original service ideas that contribute to resolving issues in the field of human resources using HaRi |